Plain-language financial writing since 2012
Keep calm. Stay invested. Build lasting wealth.
Independent financial writing for high-earning professionals navigating RSUs, taxes, markets, and the noise in between. Written by Nirav Desai, founder of Qubera Wealth Management.
Book a Free Consultation →Most people who call me for the first time want to know where to invest their money. It’s a fair question, but I rarely answer it on the first call. I start with a different question: what do you want your money to do for you?
When I ask people what they want, the first answer is usually some version of “more.” More savings, more growth, a bigger balance. That makes sense, but more money by itself is not a goal.
Nobody reaches the end of their life wishing they had more money. People look back and say, “I’m glad I did that,” or “I wish I had done this.” They remember the home they bought, the trips they took, the time they spent with their kids, and the business they started.
Money is a tool that helps you live your best life. A good financial plan starts by figuring out what that life looks like for you.
That’s why we build a financial plan before we talk about investments. We list what you own and what you owe. We talk about what you want in five, ten, and thirty years. Then we draw a road map from where you are today to where you want to go.
The plan decides how we invest. Someone saving for a home in three years needs different investments than someone saving for retirement in thirty. Without a plan, choosing investments is guesswork.
Along the way, we look at the parts of your finances that people often skip. We start with your employee benefits, because many people leave money on the table by never reading their benefits package. We check your insurance, so that a serious illness or a lawsuit can’t undo years of saving.
If you work at a startup or a public tech company, you may own stock options or RSUs. Many people don’t know what they hold or what happens to it if the company is sold. We read the documents with you and explain them in plain English.
We also go through your taxes. Most people don’t really understand how their money is taxed. Even when a return is simple, walking through it shows you where your money goes and can turn up deductions you’ve been missing.
Once the plan is in place, we turn to investing, and that is where risk comes in.
Young people can usually take more risk because they have more years to recover from bad markets. That’s true on paper. Your comfort with risk is a separate question, though, and some people with decades ahead of them still lose sleep over a bad month. Our job is to find the right balance between the risk you can afford and the risk you can live with.
Stock markets are volatile, and drops of 10% or 20% happen more often than most people expect. The real damage comes when an investor panics and sells after a drop. Selling locks in the loss and takes you out of the market before it recovers. For a long-term investor, getting out of the market is the worst thing that can happen.
For about 15 years, investors have mostly lived through a rising market. Many have never watched stocks fall 30% or 40% and stay down for years. It has happened before. From January 2000 through December 2009, the S&P 500 lost about 1% a year, even after counting dividends, according to Dimensional Fund Advisors.
A stretch like that tests anyone’s patience. So we make sure you don’t take on more risk than you can bear, and we build a portfolio you can hold through the hard years. A steady portfolio you stick with will do more for you than an aggressive one you sell at the bottom.
I wrote more about holding steady through a falling market in Staying the Course Amidst Market Volatility.
Planning works best when you take part in it. Each client gets access to our planning software and takes a first pass at entering accounts, income, and goals. Then we review everything together to make sure it’s right. You can link your accounts or work from statements. I link my own, but either way is fine.
Doing that first pass yourself pays off. You start to see your own finances more clearly, and our meetings can go deeper because the basics are already in front of us.
Many of the people I meet are sitting on cash. Some keep it in a savings account, and some leave it in checking, where it earns almost nothing. They know it should be working for them, and it bothers them every time another paycheck lands there.
I see that feeling as a good sign. At some point you realize you need to do something, and that is when the real work begins. The first few weeks can be slow, because life gets busy and gathering documents takes time. Once the plan starts to take shape, though, things move quickly.
If you’re ready to start with a plan, grab 30 minutes on my calendar. If you’re not sure whether your current advisor works this way, I wrote about how to tell if you’re working with a fiduciary.
Keep calm and invest, Nirav
Risk Disclosures: This general information is not to be considered investment advice. Past performance is no guarantee of future results.
Frequently asked questions
What should a financial plan include?
A financial plan lists what you own, what you owe, and what you want your money to do. A thorough plan also reviews your employee benefits, insurance, equity compensation such as RSUs or stock options, and taxes.
Why should you make a financial plan before investing?
Your goals and timelines decide how your money should be invested. Money for a home purchase in three years needs a different mix than money for retirement in thirty years. Without a plan, choosing investments is guesswork.
How much investment risk should a young person take?
A long time horizon lets a young investor take more risk, because there are more years to recover from bad markets. The right amount is the most risk you can hold through a 20% to 40% drop without selling.
What should I do with cash sitting in a savings account?
Start with a financial plan. It shows how much to keep as an emergency reserve, how much to set aside for near-term goals like a home, and how much can be invested for the long term.
