We would like to welcome you to our new blog! The name and the branding is a play on a 70 year old poster produced by the British Government during World War II. It was intended to raise the morale of the public. Here is an image on Wikipedia. Only a few copies were believed to have survived. The copyright for the original artwork expired after 50 years and is now in the public domain.
We thought it was great catchphrase to describe our beliefs about investing and personal finance. We hope you like the articles we post here and visit often!